MOBILE MARKET TRENDS
2010-08-18
Cannes Lions to announce mobile advertising as a category
The European advertising festival Eurobest has announces mobile advertising as a category in the contest.
- We have realized that the category is really missing in the Eurobest festival, which we are happy to be able to fix now. After many years of being “the next big thing” mobile advertising has reached a level of maturity as a brand building medium, says Philip Thomas, CEO of Cannes Lions.
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2010-09-13
Asia-Pacific to Pass North America as Biggest Ad Market in 2014
The Asia-Pacific region will overtake North America as the largest advertising market “soon after 2014,” according to a report. The economic slowdown accelerated the shift of ad dollars to digital media in China, India and Brazil, eMarketer Inc. and Starcom MediaVest Group said in a joint report. The Middle East and Africa will grow 11.4 percent this year, faster than any other major region, they said.
2010-09-14
Mobile Is The New Black
Mobile marketing is rushing toward normalcy. Not normalcy in a bad way, mind you. Most of the speakers at yesterday’s DIGIDAY: Mobile conference in NYC positioned mobile as an accessible, affordable, measureable media easily worked into every media plan. The positioning was a far cry from recent mobile conferences where the focus was on complicated iAd executions and expensive apps.
2010-09-15
Digital Content Today: Apps Need Some Use Juice
The apps culture could use a little juice. That’s one of the conclusions to be drawn from a new Pew Internet Project survey. From a scan of almost 2,000 mobile phone owners, it found that while apps are popular among a segment of the adult cell phone using population, a notable number of cell owners are not yet part of the emerging apps culture. And a surprising number of users who have downloaded apps are not using them.
2010-09-15
Twitter mobile users up 250% since January
And one in six new users sign up from a phone. The number of people accessing Twitter from their mobile has grown by 250% since the start of this year, according to CEO Evan Williams.
2010-09-16
A quarter of U.S. adults are active mobile apps users
Among the 82 percent of U.S. adults with mobile phones, 43 percent carry devices boasting mobile applications--translating to 35 percent of the U.S. adult population as a whole--according to a new consumer survey issued by the Pew Internet & American Life Project. Twenty nine percent of U.S. adults have downloaded an app to their phone, while 38 percent purchased a device preloaded with mobile software; however, Pew reports that only about 68 percent of adults with apps on their phones actually use that software, meaning 24 percent of U.S. adults are active apps users. Pew adds that apps users are younger, more educated and more affluent than other wireless subscribers, also skewing slightly Hispanic--at the opposite end of the spectrum, the survey indicates 11 percent of U.S. adults aren't even sure whether their phone includes apps.
2010-09-16
Malaysia Is Leader in Fast 4G Mobile Internet Services
KUALA LUMPUR, Malaysia (AdAge.com) -- As cellphone users in many countries are getting used to the greater speed of the 3G mobile internet, telecom companies around the world are testing even faster 4G high-bandwidth services. Malaysia's YTL Communications is a leader in this race. The Malaysian company is investing more than $700 million to get its 4G network up and running in that southeast Asian market by the end of this year, with help from global companies including Samsung, Cisco and Intel -- and Bartle Bogle Hegarty.
2010-09-17
Foursquare checks in with US students
Announces partnerships with more than 20 universities. Social location service Foursquare is making a big push into US campuses, announcing partnerships with more than 20 universities to promote its service. The company has also appointed 'student ambassadors' in several dozen other universities to spread the word about check-ins, mayorships and social gamification.